I couldn't resist so much of "pink", I just had to go in and taste them. And I did so twice, both times from the same brand but each experience was different. Laduree is of course the byword for macaroons, so popular that its a bit pretentious. Sells itself on its Frenchness and Sophia Copolla's Marie Antoinette certainly helped. I first went into the Harrods branch. Bad choice. The decor is very dark, not what I associate with the pastel macaroons. And all around me were rich arabic women, all burqa'd up relaxing after marathon shopping expedition at Harrods. Still the weather was cold and I was hungry so I ordered myself the afternoon tea which consist of sandwiches, macaroons and pastries. Did I enjoy it? Of course I did. I never let anything come between me and my food, not even screechy
20 somethings wearing Isabel Marant wedge sneakers. I took the obligatory pictures, stuffed my face, paid my bill and left. The macaroons were great no doubts on that, but the whole tea drinking experience was just a bit off. I didn't have any charm.
And then I visited their Covent Garden branch and i was sold. Right from the pretty menus to the seating areas, everything was perfect. I could imagine sitting here and giggling with friends, spending a first date, or just enjoying a cuppa on my own, with no books, iphone or friends for company.
The green-blue one is actually called Marie Antoinette |
You can also get champagne to go with your treats if you prefer. I stuck to good old Darjeeling. There is a very nice terrace to sit on if the weather is warm. And of course you can bring some millefeuille back home to share with your dog in your backyard.
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